If you tally up the constant maintenance cost of re-doing the banners every year to add and subtract sponsors and the replacement cost when banners are worn out you can justify part of the cost of the sign. It would also be way more efficient to update considering sometimes sponsors don't get on board until the last minute making it necessary to do last minute adjustments. If the electronic board were availble it would be a simple matter of updating it rather than running a banner back to the banner maker for adjustments.
The current location of the banner does not attract Route 12 traffic at all since it is to far away to be seen. It is also too hard to view while driving into town as traffic moves to fast to read it. I have had tourists comment to me that the banners are pointless because the print is so small they can't read it as they drive through. One even told me he parks at the old Kinney's location to get out of his car and read it.
I also think they look pretty sloppy up in the current location when they get twisted by the wind or torn by the wind.December 27, 2009 10:31 AM