Saturday, February 12, 2011

Harley Davidson Motorcycle Stats

DEMOGRAPHICS : Link to more stats.  The age and income should be of interest to some.


GENDER 2007 2006 2005 2004 2003
Male 88% 88% 88% 89% 89%
Female 12% 12% 12% 11% 11%



2007 PURCHASERS

52% Owned Harley-Davidson® motorcycle previously at any point during lifetime
33% Owned a competitive motorcycle previously
15% First motorcycle purchased



MEDIAN AGE
MEDIAN INCOME